✅ The current guests attending showed to spend around 15% more than their own personal spend history.ĭonationScout and Red Onion Help Primanti Bros See the Value of a Robust Fundraiser ProgramĬASE STUDY: Grube, Inc.
✅ New guests participating in fundraisers showed a spending increase of 15%, with this remaining between 12% and 15% higher during their return visits.
✅ Each category showed a higher frequency and retention rate as a byproduct of attending the event. ✅ Increased Fan frequency over the next 60 days with 1 additional visit for these guests. ✅ 45% increase in new guest retention of fundraiser attendees vs new guests during non-fundraiser days. Here are the highlights of what we observed at Primanti Bros. Restaurant and Bar's dedication to executing fundraiser events at the highest standards (with the assistance of DonationScout), we clearly see that the business case for restaurant fundraisers extends well beyond the one-time bump in sales. Thanks to Red Onion's powerful guest behavior analytics and Primanti Bros.
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